About the Client

This client is the official destination marketing organization for a State in the USA. Their goal is to inspire visitors to travel to their region and drive economic impact within the state.


About the Project

Photographs were taken by Adeib el Masri on behalf of 500px Studio.

As a destination marketing organization, differentiating their destination was of the utmost importance. The assets were to speak to the locations uniqueness - culture, food and natural surroundings. The images were to look natural, candid and unposed. They should connote an editorial/journalistic style while still capturing beautiful moments. The focus of the image was to be on the models in the images, but reveal details of the surrounding environment as well. 


Using Format