About the Client

One of the worlds largest food and beverage companies with over 2000 brands ranging from global icons to local favourites. This company is present in 191 countries around the world and growing. The purpose of these shoots is to highlight how their products enhance quality of life and contribute to a healthier future. 

 

About the Project

Photographs were taken by Kristina Ruddick on behalf of 500px Studio.

The goal of this shoot was to highlight the product (instant coffee) in a simple and effective way. The images should convey a sense of togetherness and utilize natural light. The photos were to look authentic and upstaged. While the focus of the shoot was on the product, there needed to be some glimpse of the surrounding area and different elements that would help support the product being sold - people enjoying coffee!

 

Using Format